EXPERIENCE STRATEGY & DESIGN

Everything that happens before everything that needs to happen

STRATEGY

Before a line of ink is drawn or code is written, you must define the experience. I'll help you build a customer journey map, outline the real-world problems that need to be solved, and create framework for designing the solution.

DESIGN

I help to guide designers and developers through the process of bringing an experience to life. Keeping execution true to your vision, I help align multidisciplinary teams around a coherent vision, ensuring that your solution remains customer-centered.

EVALUATION

If you don't test your design before you launch, the market will test it for you after. I help expose design and strategy to the cold, hard light of reality: testing with real customers, expertly conducted to help you understand & respond intelligently to feedback.

WRITING, EXPLAINING, LEARNING

Occasionally - like, once every two years or so - I write something.

Is 90% of your ad spend wasted?

January 5, 2021 · ad spend,SEM,brand management,brand equity

Reduce spend by 90%, same results This morning's rise-and-shine-the-world-is-dommed headline...

How to Immediately Determine if a Candidate has "Senior" Potential

May 15, 2018

Question Everything, Even if You Know You're Wrong Often when interviewing a candidate ...

How To Justify Almost Any Investment in UX Research

February 25, 2018 · research,usability testing,uxresearch,uxinvestment,thebusinessofUX

Investing in Your Success We have a saying here at Chamjari: This tends to resonate most...

How to Validate Your MVP with Real Users

May 23, 2017

You’ve got what you think is a fairly solid concept - you’ve analyzed your market, identified a...

How to Design an AI that can Perform Usability Testing

September 26, 2016 · usability testing,AI,card sorting

Usability testing is great, but by far the hardest part - and the part which most amateur...

UserTesting.com vs. UserZoom - Which Platform is Better for Getting User Feedback?

July 23, 2016

Both UserTesting.com and UserZoom.com offer a fairly comprehensive suite of usability testing and...

How To Integrate Usability Testing Into a Sprint

June 9, 2016

Agile development, or any kind of iterative development process, thrives best when it...

What are some good questions to ask in a single-screenshot usability test?

April 24, 2016

If you're following the "golden rules" of customer testing - test early, test often, test light -...

Guess Who'll Pay $800 for a Crappy Watch?

April 10, 2015

The Apple Watch went on Pre-order today, and for about 15 minutes it was possible to believe that...

In Praise of Long Copy

April 10, 2015

It is fashionable, of late, to conclude that brief, punchy copy is best suited towards capturing...

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EXPERIENCE & BACKGROUND

I've been working in UX since 1998 - long before we could even argue about what the difference was between UX, IA, and design. I bring deep experience in strategy, analysis, problem definition and team management, and I've worked with some of the largest brands in the world - including 4 of the 5 largest banks in the U.S.

Chamjari Interactive

Founder, Chief Agitator, 2011-present

Chamjari Interactive provides Experience Strategy & Design consulting to individuals and businesses of all shapes and sizes, drawing on nearly 20 years of experience in interactive media and business consulting.

Ninja Goat Nutritionals

Founder, Chief Ninja 2014-present

Ninja Goat Nutritionals provides high quality nutritional supplements to the endurance, Paleo and cross-fit community. Featuring fatCoffee®, the fastest, easiest way to enjoy super-premium butter coffee anywhere, any time.

Learn more at fatCoffee.co.

MISI/NTT DATA

Senior Strategist * Consultant, 2011-2012

Providing customer experience strategy and interaction design expertise to Global 50 clients.

The Archer Group

VP, Experience Design, 2008-2011

Lead a team of UX, Analytics and Strategy consultants for Fortune 500 clients including Chase, SunGard, Wawa and more.

G2/Refinery

VP, Strategic Services, 2001-2008

Built and lead one of the largest teams of User Experience professionals in the U.S. from 2004-2008. Combined UX with Strategy, Analytics, and Media Planning into Refinery's Strategic Services offering, taking over leadership of that group when Refinery was purchased by G2/WPP in 2007.