Everything that happens before everything that needs to happen


    Before a line of ink is drawn or code is written, you must define the experience. I'll help you build a customer journey map, outline the real-world problems that need to be solved, and create framework for designing the solution.


    I help to guide designers and developers through the process of bringing an experience to life. Keeping execution true to your vision, I help align multidisciplinary teams around a coherent vision, ensuring that your solution remains customer-centered.


    If you don't test your design before you launch, the market will test it for you after. I help expose design and strategy to the cold, hard light of reality: testing with real customers, expertly conducted to help you understand & respond intelligently to feedback.

    Occasionally - like, once every two years or so - I write something.

    January 5, 2021 · ad spend,SEM,brand management,brand equity
    Reduce spend by 90%, same results This morning's rise-and-shine-the-world-is-dommed headline...
    Question Everything, Even if You Know You're Wrong Often when interviewing a candidate ...
    February 25, 2018 · research,usability testing,uxresearch,uxinvestment,thebusinessofUX
    Investing in Your Success We have a saying here at Chamjari: This tends to resonate most...
    You’ve got what you think is a fairly solid concept - you’ve analyzed your market, identified a...
    September 26, 2016 · usability testing,AI,card sorting
    Usability testing is great, but by far the hardest part - and the part which most amateur...
    Both UserTesting.com and UserZoom.com offer a fairly comprehensive suite of usability testing and...
    Agile development, or any kind of iterative development process, thrives best when it...
    If you're following the "golden rules" of customer testing - test early, test often, test light -...
    The Apple Watch went on Pre-order today, and for about 15 minutes it was possible to believe that...
    It is fashionable, of late, to conclude that brief, punchy copy is best suited towards capturing...
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    I've been working in UX since 1998 - long before we could even argue about what the difference was between UX, IA, and design. I bring deep experience in strategy, analysis, problem definition and team management, and I've worked with some of the largest brands in the world - including 4 of the 5 largest banks in the U.S.

    Founder, Chief Agitator, 2011-present
    Chamjari Interactive provides Experience Strategy & Design consulting to individuals and businesses of all shapes and sizes, drawing on nearly 20 years of experience in interactive media and business consulting.
    Founder, Chief Ninja 2014-present
    Ninja Goat Nutritionals provides high quality nutritional supplements to the endurance, Paleo and cross-fit community. Featuring fatCoffee®, the fastest, easiest way to enjoy super-premium butter coffee anywhere, any time.


    Senior Strategist * Consultant, 2011-2012
    Providing customer experience strategy and interaction design expertise to Global 50 clients.

    The Archer Group

    VP, Experience Design, 2008-2011
    Lead a team of UX, Analytics and Strategy consultants for Fortune 500 clients including Chase, SunGard, Wawa and more.


    VP, Strategic Services, 2001-2008
    Built and lead one of the largest teams of User Experience professionals in the U.S. from 2004-2008. Combined UX with Strategy, Analytics, and Media Planning into Refinery's Strategic Services offering, taking over leadership of that group when Refinery was purchased by G2/WPP in 2007.

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