If you're following the "golden rules" of customer testing - test early, test often, test light - you'll invariably experience having one or two screenshots that you want to get feedback on. Heck, if you'veAdd paragraph t
never done any usability or customer testing, this is usually a great place to start.
But what question (or questions) should you ask with a single screenshot to get great feedback?
Regardless of how you're testing, you have one simple, basic challenge: asking the right question in order to get the right feedback. You don't want to waste your time, or your participants', with questions that don't give you immediate insight into what works better, what's meaningful, or whether people are at all interested in what you're .
Why can't you just ask people, "what do you think of this?" In two words: Response Bias. Participants in most kinds of structured research can be influenced by any number of conscious and unconscious factors. Some people want to please you, some just don't want to hurt your feelings, and a few will outright try to be deceptive. To guard against this you can either:
Which seems easier/faster/cheaper to you?
With that in mind, here are 5 questions you can ask people about a single screenshot of a website or an app to get their honest, unbiased and useful feedback:
Ideally, these are questions you can ask of more than one design variant. Even better, they are lead-ins to questions that go deeper, or which ask your participant to explain or explore their decisions to you (either verbally or in written responses.)
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