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What I Do
I help organizations deliver products and experiences that thrill customers and drive results through:
Service Design and UX Strategy
Customer Journey Mapping, Market Demand Forecasting and Exploratory Research
Get clarity on your customers' needs, get tomarket quicker, andwaste less development time.
Before a line of ink is drawn or code is written, you must define the experience. I'll help you build a customer outcome-based roadmap, outline the real-world problems that need to be solved, and create framework for designing the solution.
Ethnography, Evaluative Research, Concept Validation and More
Rapid Customer Feedback so you can focus on improvements that generate the most ROI
If you don't test your design before you launch, the market will test it for you. I help expose design and strategy to the cold, hard light of reality: testing with real customers, expertly conducted to help you understand & respond intelligently to feedback.
Product Architecture and Prototyping
Sitemaps, Wireframes, Design Libraries, Working Prototypes and Accessibility Guides
Consistent and reliable guidance lets your team get your product to market faster, to more customers, with fewer defects.
I help to guide designers and developers as they bring a product experience to life. Keeping execution true to your vision, I help align multidisciplinary teams around a coherent vision, ensuring that your solution remains customer-centered, universally-accessible, and usable.
Who I've Worked With
Over the past 20+ years, I've helped dozens of clients gain a deeper understanding of their audiences, focus their development efforts more profitably, and deliver delightful and surprising experiences for people around the world.