CUSTOMER EXPERIENCE DESIGN
STRATEGY
Before a line of ink is drawn or code is written, you must define the experience. I'll help you build a customer journey map, outline the real-world problems that need to be solved, and create framework for designing the solution.
I help to guide designers and developers through the process of bringing an experience to life. Keeping execution true to your vision, I help align multidisciplinary teams around a coherent vision, ensuring that your solution remains customer-centered.
If you don't test your design before you launch, the market will test it for you after. I help expose design and strategy to the cold, hard light of reality: testing with real customers, expertly conducted to help you understand & respond intelligently to feedback.
Once every week or four, I (and the bots) send out a missive, with some thoughts on UX, AI, and Design Strategy. It is amusing and informative. And brief.