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What I Do
I help organizations deliver products and experiences that thrill customers and drive results through:
Customer Journey Mapping, Market Demand Forecasting and Exploratory Research
Before a line of ink is drawn or code is written, you must define the experience. I'll help you build a customer journey map, outline the real-world problems that need to be solved, and create framework for designing the solution.
Sitemaps, Wireframes, Design Libraries and Accessibility Guides
I help to guide designers and developers as they bring a product experience to life. Keeping execution true to your vision, I help align multidisciplinary teams around a coherent vision, ensuring that your solution remains customer-centered, universally-accessible, and usable.
Ethnography, Evaluative Research, Concept Validation and More
If you don't test your design before you launch, the market will test it for you after. I help expose design and strategy to the cold, hard light of reality: testing with real customers, expertly conducted to help you understand & respond intelligently to feedback.
Who I've Worked With
Over the past 20+ years, I've helped dozens of clients gain a deeper understanding of their audiences, focus their development efforts more profitably, and deliver delightful and surprising experiences for people around the world.